La Novia Bridal Boutique – Vancouver's Avant Garde Bridal Salon

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La Novia Bridal window display

The battle cries of recent brides have all mimicked each other, with brides hell bent on ensuring their wedding is completely unique, right down to such details as painstakingly gluing blue Swarovski crystals to their Louboutins. Previous bridal traditions are either being twisted into “something new” or banished altogether, in favour of an idea that better represents the couple’s personalities.

Incorporating timeless yet trend-setting styles into a wedding, though, doesn’t just stop at the table centers. Like the groom, the gown that the bride ultimately falls in love with, should compliment her personality, not deflect from it; it should be well constructed and withstand style’s test of time.

It is often tough for your average wedding gown to live up to these very high expectations and up until now, unless your name happens to be Kate Middleton and you have future plans to reside at Buckingham Palace, a Vancouver bride might never expect to find the gown of her dreams. Enter La Novia Bridal Boutique and its signature collection from Vancouver designer Jason Matlo with its innovative and distinctly feminine gowns.

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La Novia Owner Lorilee Keller in her boutique

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Constructed from luxurious fabrics, the contemporary design of Matlo’s gowns would suit a confident and sophisticated woman. Displayed along the blush coloured walls in La Novia’s gorgeous Gastown boutique, owner Lorilee Keller lets them almost stand as works of art. Just throw a frame around them and alert Sotheby’s.

Today’s bride is not only looking for “the one” (both groom and gown!), they are also searching for ways to cut down on the time it takes to plan the ultimate dream wedding. La Novia Bridal Boutique not only provides the answer to that first fashion conundrum but also houses some of the cities most talented hair and makeup artists and photographers. Rare is it to be given a chance to match your bridal hair and makeup style with the dress of your dreams in one stunning location.

For more information on La Novia Bridal Boutique’s gowns and services, please visit their site at:

Note to brides: we highly recommend ordering champagne when making a coveted appointment at La Novia. Playing dress up in a signature Matlo design while twirling in front of the vintage mirror, flute of champagne in hand is truly a girls dream come true.

Photo’s courtesy of Lawren Bancroft-Wilson.

Pictures from Inside the La Novia Boutique